Number: 14839481
Country: Ireland
Source: TED
Destination Marketing Services — General Sales Agency(s) for Mainland China and Hong Kong
The Shanghai office of Tourism Ireland wishes to enter into a contract(s) with service provider(s) for market representation services in mainland China and Hong Kong.
The successful agency(s) will report in to Tourism Ireland’s China manager based in Shanghai and Tourism Ireland’s Head of New and emerging markets based in London. The required services are split in to four [4] lots:
Lot 1: General Sales Agency – B2B – Travel Trade Mainland China;
Lot 2: Destination Marketing Services – Digital – Mainland China and Hong Kong;
Lot 3: Destination Marketing Services – Public Relations/Publicity – Mainland China;
Lot 4: Destination Marketing Services – General Sales Agency – Hong Kong.
Applicants may apply for 1, 2, 3 or all of the lots.
It is anticipated that work under the contracts will commence on the 1.4.2019. for detailed information please refer to the tender documentation attached for downloading.
Lot 1: General Sales Agency – B2B – Travel Trade Mainland China
Mainland CHINA.
The winning company will be responsible for developing, coordinating and executing a comprehensive trade/B2B marketing programme for the island of Ireland in mainland China with a focus on Shanghai, Beijing, Guangzhou and Chengdu.
The annual activity plans and budgets are determined and agreed in conjunction with and approved by Tourism Ireland. Tourism Ireland has indicated an estimated total budget figure but we have confirmed budget for years 1 and 2 only. Additional funding may be available in later years as it is our aim to further develop our activity in the China market. We would anticipate that additional resources will be made available in years 3, 4 and 5. A knowledge of the tourism industry of the island of Ireland along with in-market trade expertise is required to successfully undertake these services. Please refer to the specification document – Schedule 2 for full details of the services required.
Lot 2: Destination Marketing Services – Digital Marketing – Mainland China
Mainland China and Hong Kong.
The winning company will be responsible for developing, coordinating and executing a comprehensive digital marketing programme for the island of Ireland in mainland China and Hong Kong with a focus on Shanghai, Beijing, Guangzhou and Chengdu.
The annual activity plans and budgets are determined and agreed in conjunction with and approved by Tourism Ireland. Tourism Ireland has indicated an estimated total budget figure but we have confirmed budget for years 1 and 2 only. Additional funding may be available in later years as it is our aim to further develop our activity in the China market. We would anticipate that additional resources will be made available in years 3, 4 and 5. A knowledge of tourism on the island of Ireland and a thorough knowledge of digital marketing in Mainland China is required to successfully undertake these services. Please refer to the Specification Document for full details of the services required.
To the extent that any personal data is processed by the successful bidder in connection with the provision of the services for this lot or otherwise, the provisions set out in Tourism Ireland’s minimum conditions of contract under ‘Data Processing Terms’ shall apply to such processing.
Lot 3: Destination Marketing Services – Public Relations/Publicity – Mainland China
Mainland China.
The winning company will be responsible for developing, coordinating and executing a comprehensive offline publicity programme for the island of Ireland in mainland China with a focus on Shanghai, Beijing, Guangzhou and Chengdu.
The annual activity plans and budgets are determined and agreed in conjunction with and approved by Tourism Ireland. Tourism Ireland has indicated an estimated total budget figure but we have confirmed budget for years 1 and 2 only. Additional funding may be available in later years as it is our aim to further develop our activity in the China market. We would anticipate that additional resources will be made available in years 3, 4 and 5. A knowledge of tourism on the island of Ireland and a comprehensive network of offline media contacts in Mainland China is required to successfully undertake these services. Please refer to the Specification document – Schedule 1 for full details of the services required.
Lot 4: Destination Marketing Services – General Sales Agency – Hong Kong
Hong Kong.
The winning company will be responsible for developing, coordinating and executing a comprehensive trade and publicity programme for the island of Ireland in Hong Kong.
The annual marketing plans and budgets are determined and agreed in conjunction with and approved by Tourism Ireland. Tourism Ireland has indicated an estimated total budget figure but we have confirmed budget for years 1 and 2 only. Additional funding may be available in later years as it is our aim to further develop our activity in the China market. We would anticipate that additional resources will be made available in years 3, 4 and 5. A knowledge of the tourism industry of the island of Ireland along with in-depth knowledge of the trade, marketing and media contacts in Hong Kong is required to successfully undertake these services. Please refer to the specification document – Schedule 1 for full details of the services required.
Lot 1: B2B Travel Trade General Sales Agency – Mainland China
Lot 2: Digital Marketing Agency Services – Mainland China and Hong Kong
Lot 3: Public Relations/Publicity – Mainland China
Lot 4: General Sales Agency – Hong Kong
